The cultivation of medicinal and aromatic plants such as Ondelaga, Coleus, Ashwagandha, Sarpagandha, Amla, Stevia, Shatavari, Tulsi, Aloe vera, Patchouli, Coleus, Lemon grass etc. are not only beneficial to people, but also lucrative.
Kodagu district has good potential for growing medicinal and aromatic plants. The global share of the country in terms of medicinal and aromatic plants market was less than two per cent and there is huge scope for improvement.
The cultivation of medicinal plants could be a substitute for the fall in coffee prices for boosting the economy of Coorg. The company has therefore felt it necessary to encourage cultivation of the medicinal and aromatic plants in the region and process further for value addition.